A reminder of our brand mission and our promise to you

As we embark on the new year, we want to remind you of our brand mission and our promise to you. We started Fyve Beauty because we wanted to start a brand you could trust. We wanted to be completely and utterly transparent in what we put in our products. 

Our mission is to provide all of humanity, the best FIVE ingredients in every bottle, without harming any living creature. This is the way clean beauty should be.

We value honesty. We value the truth. We value quality. We value efficacy. We value Mother Nature. Every decision we make as a company, we keep two things in mind: you and the environment. We select the highest quality, most pure and potent ingredients to yield high efficacy. We choose environmentally-friendly packaging, labels, and boxes to minimize our carbon footprint, and to one day be recognized as carbon negative.

We're so glad you are here, cheering us along, believing in what we believe in. And we couldn't thank you enough for helping us grow along the way. Cheers to the new year, and cheers to clean beauty and clean... everything!

Image source: Cottonbro